About Us
Welcome to IROC 101, your go-to destination for Social Media Management with a twist! Based in the vibrant city of Toronto, Ontario, Canada, we pride ourselves on our unique approach to digital marketing, focusing on the Classic Hits of the 60s, 70s, 80s, and 90s, as well as Classic Rock.
With 47 years of experience in terrestrial Radio across Canada and the USA, our journey began with a deep-rooted passion for music. Our New Owner/Manager Dave's extensive background as an On Air Personality, Music and Program Director, and General Manager in terrestrial Radio helped Barry lay the foundation for IROC 101. We are driven by our love for classic rock and a keen understanding of social media.
Special Credit to long time Broadcaster and Internet Radio Pioneer Barry Wall of Winnipeg/Vancouver. Barry is our founder and first Manager. Barry is a man of many hats and also has a distinguished background with the Winnipeg Blue bombers Football Club. He's a tough Coach with a Big Heart. (Very Generous) When you work with Barry you have to pull up, and work hard! Thank You Coach, I learned a lot. The Locker room will be quiet without you. IROC Thanks You. I wish Barry the happiest retirement possible....time flew!
Also from Winnipeg is Ron Taylor, Ron's battling Cancer right now, keep him in your best positive energy, vibes, prayers. Ron has been our go to tech-engineer guy for 14 years for IROC 101. Ron is a (Big Hearted Giant) with many years working in Radio Broadcasting and private related industries. Ron has been at our beckon call whenever we needed him.Thank You Ron.
Barry and Ron have been great guys to work with and learn from. Were all former Moffatt Good Guys, that tells you something......Team Work gets er' done!
Our Team
Behind every service we provide is a dedicated team of professionals, each bringing their unique expertise and enthusiasm to our company. Get to know the people who make all this possible.
Dave Michaels-Shacter
Owner-Music Programmer
Emily Jones
Content Creator
Michael Brown
Music Enthusiast
What Makes Us Unique
What sets IROC 101 apart from other social media management companies is our unwavering dedication to classic hits and rock music. Our deep-rooted knowledge of music history allows us to curate content that stands out in a crowded digital landscape. We pride ourselves on our custom strategies that are tailored to your brand's identity and objectives.
Our Mission
At IROC 101, our mission is to engage audiences in meaningful ways and enhance social media experiences through the power of music. We believe that every brand has a unique story to tell, and we are here to help you amplify that narrative. Let's work together to create a digital presence that truly rocks!
Ready to Rock Your Social Media?
Contact us today for a free consultation and discover how IROC 101 can take your online presence to the next level. Let's make some noise together!